AGL Technology
AGL Technologies
  • A higher level of
    health care for animals

    Introducing extraordinary technology from AGL — By providing comprehensive and round-the-clock insights to veterinarians and animal owners, AGL strives to provide a higher level of medical care for pets using state-of-the-art technology and analytics.

  • Introducing Vetrax,
    the Veterinary Medical Analytics Solution

    Learn More


About AGL

Based in Norcross, Georgia, AGL develops novel systems that help pet owners and their veterinarians manage animals' health to provide the best quality of life for pets. AGL works with strategic-development partners, including the Georgia Tech Research Institute, to combine the very latest technologies with exclusively licensed animal-behavior algorithms. The result is convenient, noninvasive monitoring systems that are extraordinary.

Leadership Team

Marcel Sarzen

Marcel Sarzen
President and CEO

Richard Shuler

Richard Shuler

Joseph Young

Joseph Young
Chief Operating Officer


Marcel Sarzen
  (678) 813-1518

Mr. Sarzen comes from a Big-4 consulting background and has most recently held the position of US General Manager for ITLogica where he organically built an IT Services / Analytics company. ITLogica has been providing application development, analytics and cloud services to the animal health industry since 2002. Mr. Sarzen holds a B.S. in Mechanical Engineering and M.S. in Engineering from the Georgia Institute of Technology.

Richard Shuler

Mr. Shuler is a recognized leader in the animal health industry. He has a proven record for creating and building successful animal health companies. Mr. Shuler was President and CEO of Ivy Animal Health, where he developed and executed the vision for the Benchmark Performance Program® – one of the beef industry's earliest and largest analytics value program. Mr. Shuler holds a B.S. in Animal Science from Iowa State University and M.S. in Animal Science from University of Nebraska.

Joseph Young
  (913) 565-2445

Mr. Young's thirty years of business experience has been focused on increasing customer value through analytics within the global Animal and Veterinary marketplace. Most recently he founded and served as the President of Agrilytics, an analytical consulting business with a focus in Agriculture. Young previously served as the Vice President of Ivy Animal Health, Inc., with responsibility for the AgSpan Division and corporate Finance/Accounting. Mr. Young holds a B. Sc. in Animal Industries from Southern Illinois University.

Development Partners

Georgia Tech
IT Logica
Atlanta Humane Society


Advisory Board

Jane Brunt
CATalyst Council

Cliff R. Faver
DVM (Arizona)

Richard Gebhart
DVM (Southern California)

Joel Griffies
DVM (Georgia)

Adele F. Mays
DVM (Tennessee)

L. Douglas Sloan
DVM (Northern California)

Heather Steyn
DVM (Colorado)

Corporate Advisors

David Soorholtz
Managing Director,
KG MarketSense

Michael Horten
Managing Partner,
Horten CC

Mark Perrin

Technical Advisors

Robert Basil
Hardware/Firmware Expert,
Milestone Consulting, Inc.

Leanne West
Chief Engineer of
Pediatric Technologies,
Georgia Institute of Technology

Shane Matthews
Professional Advisor,

Latest News

Mar 2017
How to Use Dog Collar Monitors in Your Vet Practice

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Feb 2017
AGL and Hill’s Pet Nutrition Launch Wearable Pet Monitoring System

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Feb 2017
AGL Press Release for Commercial Launch

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Feb 2017
Hill’s SmartCare Powered by Vetrax

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Dec 2016
Launch of Vetrax Web

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May 2016
2016 Hill’s Global Symposium – Disrupting Veterinary Medicine

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May 2016
Decoding Your Dog Using Wearable Technology

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Jan 2016
Hill's and AGL Announce Strategic Alliance to Advance Veterinary Health   Care for Dogs

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Jan 2016
New Veterinary Monitoring Technology Offers Never-Seen-Before Insights from Dog Behavior

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Dec 2015
AGL, Formerly AgLogica, Meets Funding Goals & Invites Strategic Partnerships

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Dec 2015
US Animal Sensor Tech Firm Ready for Strategic Data Partners

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Sept 2014
Clouds, Canines and Cash: AgLogica Seeks Funding for Sensor Technology

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Aug 2014
AGL Announces
First-of-Its-Kind   Dog-Behavior Monitoring System Available Only Through Veterinarians

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Media contact:

Megan Wheeler